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Most people get this backwards When you start a new business, the first thing you think about is how you’re […]
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Why Storytelling Beats Sales Copy — Even in Marketing0 (0)
The Science Behind Why Stories Stick If there’s one thing I’ve learned after years in marketing, it’s this: People don’t
Quality Marketing or Quality Product — Which Matters the Most?0 (0)
This is an oddly divisive topic. Let’s settle it! You’ve probably had to figure out why a product of yours
The 7 Chances You Need to Win a Customer (But Probably Miss)0 (0)
Unlock hidden moments to convert prospects into paying customers. Imagine this: You and your marketing team have just uploaded
The Only 4 Marketing Metrics That Matter in 20250 (0)
Stop chasing vanity metrics — focus on goals that truly matter. In 2024, our campaign video went viral. We got
New rules of brand marketing0 (0)
Brand marketing is back in favor, but it has a new operating system There has been a lot
Paid Media Marketing In 2025: 8 Changes Marketers Should Make0 (0)
The field of marketing is very dynamic, and industries and consumers are adapting to emerging trends in technology, including
How to Build a RELEVANT Audience5 (1)
Are you barking at the wrong tree? I used to — my cautionary tale below Do you feel
Every Marketer is a Storyteller0 (0)
My journey is not just about promoting a brand, it’s much more than that I remember the day
8 Weird Habits That Will Make You a Better Marketing Strategist0 (0)
“You’re doing marketing all wrong,” my first client told me after I presented my carefully crafted traditional marketing plan. I
