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OUR CRAFTS
PULSE
LET’S TALK

ABOUT
OUR CRAFTS
PULSE
LET’S TALK

Branding and Cretivity

DESIGN BRIEF

Applicant information

Name(Required)

Position

CEO, CMO, Consultant or…

Phone

Email(Required)

What is the purpose of this project?

(e.g., new brand identity, rebrand, logo update)

Project Category

Brand Identity

Marketing/Advertising Campaign

Product/Service Design

Business Overview

Business Name

Website

(if applicable)

When was the business established?

Industry

(Retail, Energy, Technology, Government, NGO or …)

Describe Your Business in 1-2 Sentences

What Products or Services Do You Offer?

What is your brand’s mission?

What are your core business values?

Who is Your Target Audience?

(age, gender, location, interests)

What sets your business apart from competitors? What motivates your customers to choose your products/services?

Who are your main competitors?

Brand Identity Project Objectives

Which brand elements do you need?

Logo Design

Brand Colors

Typography

Graphic Theme

Icons

Business Cards

Letterhead

Social Media Assets

Packaging

Website Design

(check all that apply)

Others Elements

(e.g., uniform, Signages, Application)

Do you have an existing brand identity?

Yes

No

what elements of your current brand do you want to retain and what do you feel is missing or not working with your current branding?

What visual style do you envision for your brand?

(e.g., modern, vintage, minimalistic, bold)

Do you feel like answering a few questions about your brand personality?

Yes

No

Brand Personality

If your brand were a person, how would you describe its personality?

(e.g., friendly, professional, adventurous)

Select 3-5 words that best describe your brand's personality

Bold

Fun

Trustworthy

Elegant

Innovative

Friendly

Serious

Sophisticated

Playful

Reliable

Approachable

Creative

Professional

Warm

What brands do you feel share a similar personality to yours?

What tone of voice do you want your brand to use in marketing materials and communications?

(e.g., authoritative, compassionate, witty)

Campaign Objectives

What is the main goal of this campaign?

Increase Sales

Generate Leads

Build Brand Awareness

Launch a New Product/Service

Improve Customer Retention

Others goals

What is the key message you want to communicate?

Do you have any specific targets or benchmarks in mind?

What type of campaign are you planning?

Digital (Social Media, Google Ads, etc.)

Print (Newspapers, Magazines, Brochures)

Television/Radio

Outdoor (Billboards, Transit, etc.)

Influencer Marketing

Email Marketing

Event

Others types

Product / Service

What problem does your product/service solve for your target audience?

What are the main features or unique aspects you want this product/service to have?

Practical Information

Do you have any reference RFP, images, mood boards, or examples of brands or product/service you admire?

Drop files here or

Max. file size: 2 MB.

What is your budget for this project?

Do you have a deadline or launch date for this project?

Are there any additional services you’re interested in?

Marketing

Business Strategy

Content Creation

Social Media Strategy

Market Research

Others services

Is there anything else you'd like us to know about your vision for your brand, campaign or product/service?

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KEEP IN TOUCH

Atelier Branding and Creative Agency can help you make your business stand out.

PrimeVesta Atelier branding and creative is a leading global creative consultancy, part of PrimeVesta B.V. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.

ABOUT
OUR CRAFTS
PULSE
LET’S TALK

PrimeVesta Atelier branding and creative is a leading global creative consultancy, part of PrimeVesta B.V. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.

ABOUT
OUR CRAFTS
PULSE
LET’S TALK

About Us
Portfolio
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FAQs
Careers
Contact

ATELIER BRANDING AGENCY

Al Thuraya Tower 1, Office No.1306

Dubai Media City, UAE

hello@pvatelier.com

+971 4 433 4055

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