Today, I want to highlight two common missteps that can slow down your progress. If you’ve been guilty of these, don’t worry — most marketers have, myself included.
Mistake #1 — Targeting The Wrong Audience.
It’s natural to think you should target people who need what you’re offering. Seems like a no-brainer, right?
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- People who need to get in shape.
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- People who need to make more money.
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- People who need to improve their diets.
But here’s the truth — that’s not the best audience.
Now, let’s shift your focus to people who want those things:
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- People who want to get fit.
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- People who want to earn more.
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- People who want to eat better.
See the difference?
You’re now speaking to individuals who are ready to act. They’re not waiting for the right moment or bargain deal — they’re committed.
When someone wants something, they’re willing to invest in the best options available.
That’s why I wear €180 Nike Trainers and track my workouts with a €450 Apple Watch. It’s not because I needed them.
It’s because I wanted to push myself further, and I was willing to spend on the tools to help me get there.
Mistake #2 — Hesitating to invest in your own growth.
This one is tough for a lot of people, and I completely get it because I’ve been there.
I used to see a product price — maybe $197 or $497 — and immediately think, “That’s too expensive for me.”
It felt like too much of a stretch.
But here’s the kicker: if you’re always looking at these numbers and thinking they’re too high, you’ll never grow. You’ll always be stuck in that same mindset, avoiding anything that feels like a serious investment. That’s a dangerous place to be because it limits how far you can go.
Worse yet, this mindset can start influencing how you price your own products. If you hesitate to invest $97 in something, you’ll assume your audience feels the same.
Next thing you know, you’re offering $7 or $17 products, catering to people who aren’t serious about their own growth.
Ask yourself: would you want to attract customers who are reluctant to invest in their future?
Yeah, not so much!
Would you want you as a customer?
Double ouch.
I remember the first time I spent $197 on a course.
I was nervous.
When I invested $997, I was even more nervous.
But here’s the twist: it paid off. Not because the product itself was revolutionary but because I took it seriously. I followed through, applied what I learned, and saw results.
So here’s the takeaway: be smart about where you spend, use free tools when they make sense, but never hesitate to invest in sharpening your own skills.
That’s where real success begins.
Avoid these two common pitfalls, and you’ll already be miles ahead on the path to success.
